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Adobe Express Video allows you to storyboard within the app, which makes editing after you gather content even more of a breeze.

Social media requires a steady stream of content, so you can always make another video (more on that further down). Think about what you want to accomplish and don’t get too ambitious in scope. These four planning questions can help you think through your storytelling strategy, but in general videos for social media work best when they communicate just one point and ask viewers to do just one thing. Spending a bit of time thinking about your audience and message will save you time and reshoots in the long run.

And the best part is that creating your first video with Spark puts you on a fast-track toward creating a comprehensive ongoing video content strategy thanks to its handy storyboarding and duplicate features. Adobe Express Video, available on the web and iOS, is the easiest way to create engaging social videos using video clips, images, text, narration, and icons. Everyone with a story or message they want to get out there can and should use the power of video to communicate and increase share-ability of that message.

But video communication is no longer just the domain of filmmakers and professional content creators.

Smart choice! Video captures attention and engages audiences in ways that static text and images cannot and video content is becoming integral to every social media network, making it one of this year’s biggest social media trends. So you want to create videos for your business, brand, cause, or just for fun. 16 Time-Saving Tips for Making Awesome Videos with Your iPhone